Email Marketing
Why Email Marketing Is Effective In Online Marketing
Most people who are not acquainted with email marketing usually wonder why there is so much fuss about it. They think that spam killed email as a marketing means and if spam did not eliminate it, then it could not survive blogs, the social networks and numerous witty ways which are used for online communication. They believe that email is simply outdated.
For those who are skeptical about benefits that can be derived from email marketing in the present day dynamic online and marketing setting, you will be surprised at some facts and statistics.
Email marketing is effective
A number of businesses are engaged in email marketing because they find it effective and it works quite well.
A consumer channel habits and preferences survey carried out in 2012 revealed that 77% favored receiving promotions which were permission-based through email while only 6% preferred receiving them through social media. In UK, the same survey indicated that 69% of consumers preferred email as a means of brand communications
Why it is effective
However, email marketing needs to be managed properly for it to bear fruits. Getting the basics correctly is therefore vital. They include building a list of people who would like to hear from you, crafting a suitable message and seeing to it that the emails reach those on your list. Below is our process, simple and sweet:
Most people who are not acquainted with email marketing usually wonder why there is so much fuss about it. They think that spam killed email as a marketing means and if spam did not eliminate it, then it could not survive blogs, the social networks and numerous witty ways which are used for online communication. They believe that email is simply outdated.
For those who are skeptical about benefits that can be derived from email marketing in the present day dynamic online and marketing setting, you will be surprised at some facts and statistics.
Email marketing is effective
A number of businesses are engaged in email marketing because they find it effective and it works quite well.
A consumer channel habits and preferences survey carried out in 2012 revealed that 77% favored receiving promotions which were permission-based through email while only 6% preferred receiving them through social media. In UK, the same survey indicated that 69% of consumers preferred email as a means of brand communications
- 79% of search marketers alleged that email had gained increased importance as a leads' source in 2011
- An Econsultancy survey done in early 2011 showed that respondents depicted email's ROI as "good" or "excellent" and it was only the organic SEO that scored better
- According to a survey carried out on business leaders, the channel which was most expected to get additional investment in 2012 was email, with 60% of them planning to increase their email marketing funding. Social media was second in popularity at 55%.
Why it is effective
- Email marketing allows targeting since it is data driven
- It propels direct sales
- It creates relationship, trust and loyalty
- Business sales are supported through other channels
However, email marketing needs to be managed properly for it to bear fruits. Getting the basics correctly is therefore vital. They include building a list of people who would like to hear from you, crafting a suitable message and seeing to it that the emails reach those on your list. Below is our process, simple and sweet:
